Testing Price Points of Poker Dealing Course

So for the past five years or so, our home based poker dealer school, (a private website with information worth paying for) has been sold at the price of $197.00.  The strategy was that we would prefer to sell fewer at higher price points than more at a lower price point.  Many reasons for this was that first we wanted to try it out to see how it sold, the original process was a bit janky and the verification of payment sucked balls.  This was all before we switched over to Clickbank.

Plus, the course justified it’s higher price, it does kick ass and we really do have a Bellagio dealer as the instructor and in the videos.  GoodKarmaKid has probably sat at her table many times!

Yesterday, I lowered the price down to $77 from $197.

After clickbanks fee’s, I have to sell 2.5 for every 1 sold previously at $197 to earn the same amount of money on the traffic. It will be interesting to see if the lower price point generates a high enough conversion rate to justify the lowered price.  We also run a few times per year a 4 day email campaign to anyone who signs up to our email list who has not purchased the course yet with a big discount so at this price point if we ran that email campaign again the discount is not as large so that will need testing as well.  Another thing to watch is email sign-ups and if they go up or down noticeably.

If anyone has any links to info or if they sell products like this and want to share some insight into how to properly price your ebook I would love to hear what kind of results and insight you might have.

Finally, if any PAL regular is interested in promoting the course to your traffic, just send me a PM with what you will do and how you plan to promote it and I will send you a free review copy no problem.  You can read the Dealer Training affiliate program details here and get a few banners if you wish.