Email Marketing Success 4 Day $$ Machine

Harvesting our email sign ups is something that we have not done very well over the past few years, we totally admit it. Although we have been collecting addresses since the beginning, we have let many of the lists sit without even a hint of an email, for years. And we also changed email list providers mid-stream… we went from a self hosted version called MailLoop (one of the late Cory Rudl’s products) to Aweber. Me gusta mucho aweber. If you don’t yet have it yet it is probably the easiest email auto responder / emailing program on the market today.

This past weekend, I tried out an email campaign called the 4 Day Cash Machine. It is an extremely simple method, and it did indeed generate cash for four straight days. Rather than go through everything again about what it is, just reference the blog post I made over at PAL.

Results of the 4 Day Email $$ Machine Harvest

• Email 1 Wednesday at 4:20pm – 25.1% open rate, 6.9% click through rate (half to the buy now page and half to the sales landing page) – 1/6 conversion rate.
• Email 2 Thursday at 2:50pm – 13% open rate 5.6% click through (half / half to buy now page and sales lander) – 1/18 conversion rate
• Email 3 Friday at 2:10pm – 13.6 open rate 3.4% click through (all to buy now page, none to the sales lander) 1/4.7 conversion rate *wow!
• Email 4 Saturday 12:20pm – 12.3 open rate, 4% click through (3 to 1 visiting the buy now page) 1/4 conversion rate.

So all in all, this gives us a baseline to judge future events from. It looks like direct linking to the page where they can buy it right away might be a test for future campaigns as the conversion rate on email 3, that only linked there was through the roof (even if a low click through rate).

I would view this email campaign as a success, one of our first strong attempts to harvest the fruits of our labor with a very simple and effective email marketing techinque.

Downsides of Email Marketing

Ok, what were the drawbacks of this campaign. Lets see how many unsubscribed from our list.

Wow, i just checked and we had no one unsubscribe from our list… the day prior to the campaign launching we had 4 unsubscribers, lol. Anyway it hasn’t seemed that the email list is any worse for wear after this promotion. I figured we would lose some suscribers but they wouldn’t be likely to ever purchase anyway.

How Much $$ Did we Make

Without revealing exact numbers, we made four figures for about 2 hours of work. This is money that we wouldn’t have made had we not ran this promotion so it’s a no brainer. It actually makes me want to go back and try this with another list that subscribed to our dealer training newsletter back a few year ago when we were using mail loop. May try to get them to re-subscribe to aweber and offer this promotion to them somehow. Perhaps for another day.

If you are a poker affiliate and interested in offering a non-competitive poker product to your sites, we’ve increased the offer to 50% for affiliates share of the sales price of Dealer-Training.com the poker dealer school. Lots of people are looking for casino employment right now… something to consider.